What
If an Attractive Window Decal
Could Increase Business &
Enhance Your Restaurant’s Reputation?
I’m
Morris Mesler, M.D., from Water & Ice Analysis. I’m
a practicing physician with 47 years experience in the medical
field. And I’m about to tell you how you can do
all of the above with just a simple window decal.
What
People Want in a Restaurant
What are people looking for in a
place to eat? In 2002, a survey by Maritz Inc. revealed
that 80%
of Americans listed "cleanliness" as their
#1 priority in choosing a restaurant. This "cleanliness" breaks
down into two categories—what they can see and what they
can’t see. What they can see is a clean floor, counter,
and kitchen. As for what they can’t see (germs),
Americans expect the Health Department to cover those things.
When
CNN broadcasted a report that southern California’s Health
Department doesn’t check restaurant ice, it made people
stop and listen. When they reported that they had discovered
several restaurants with contaminated ice, it made people think
twice about eating out. And when subsequent reports from local
anchors reported that ice exposed to fecal matter was becoming
a problem (caused by ice handling as opposed to water contamination),
the restaurant industry took a big hit.
Turn
Media Hype To Your Advantage
But now, you can turn this hype into a profit…and use it as a special
branding technique that will set you above the competition. How? By having
your ice tested, and displaying our “Clean and Pure Ice” labels
on your doors, soda dispensers, and icemakers—where your patrons will
see and appreciate the documented proof that your ice is clean.
To illustrate just how powerful your public sanitary image is, I’d like
to tell you about a friend of mine. He lives somewhere on the east coast, and
his biggest claim to fame is the simple fact that he keeps his car cleaner
than most people keep their kitchens. “A clean car runs better,” he
would always tell me. And then I’d watch (with some amusement) as he
wiped engine components down with a rag and a quick shot of WD-40.
It was all a big joke because his spotless car was an old Chevette…one
that he spent hundreds of dollars a year to keep running. His mechanic would
tell him, year after year, to rid himself of the "money
pit".
He never listened. In his mind, clean was what mattered. Sure, a new car
would
be
even cleaner, but,
as long
as the little horseless carriage he was driving was spotless, there was nothing
wrong with it.
It’s not like this guy is alone. Experts in the used auto industry swear
by one simple rule: clean your car before you sell it, and you’ll get
a higher bid.
People (especially Americans) care more about cleanliness than anything
else! That’s why our service connects with the heart of your customers—it
documents the
extra step you took to provide a safe and enjoyable eating environment.
This gives them incentive to return—becoming loyal customers who
will spread the word that your establishment takes special care in food
handling.
 Contaminated
Ice Can be Corrected
Keeping ice clean is easier than you might think. Using sanitary
ice handling procedures greatly reduces the chances of bacterial
contamination. But, not using these procedures can expose customers
to the same bacteria found in human feces—and that pathogen
can cause nausea, vomiting, and fatigue. This could lead to lawsuits,
the loss of your reputation, and the loss of your business.
Yet,
consider all the benefits of implementing sanitary ice handling
procedures and certifying it via your “Clean and Pure Ice” Decals—
· Increase
customer loyalty and encourage new business.
· Regain and maintain your reputation for cleanliness.
· Protect yourself from lawsuits.
Don’t
wait for your health department to make this a mandatory procedure.
Now is the time to display your dedication
to safeguarding
your patrons’ health; now is the time to display
your own “Clean and Pure Ice” Decal!
Sincerely,
Morris Mesler, M.D.
|
Gain
a towering advantage over other restaurants!
